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British Airways Embraces the New Air Fare Disclosure Rule

Posted on 12 January 2012 by Danica

Have you ever had a hard time comparing air fares across airlines or even search engines? We have, and because of that, we always find ourselves spending extra time making sure the price we look at can be compared apples-to-apples. However, it looks like comparing prices is going to get much easier!

USA Today reported a new set of consumer-protection rules being demanded by the Transportation Department to bring transparency to how air fares are being disclosed to consumers. Under the new rules, airlines must include all government taxes and other fees in advertised fares, and they must start doing that within two weeks.

Not hours after we read the article, we received an email from British Airways which mentions the fares of a new marketing campaign already included all fees and charges, which comply with the new regulations. Kudos to them for being one of the first airlines to embrace the new rule.

British Airline - New Transportation Dept Fare Rule

How long will the other airlines take to comply? Not sure but they have two weeks to do it.

The only drawback to this? Airfares will ‘look’ like they’re suddenly much more expensive. But, on the bright side, what you’ll see is now finally what you’re going to get.

What do you think of the new rule?



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